Content Subscription
Each month you will receive 4-6 engaging social media posts for both Facebook & Instagram. Our content will focus on recruiting new talent, expressing gratitude towards your team and recognizing outstanding Caregivers of the month. You will also receive 2 inspirational text messages to send directly to your caregivers, helping to uplift their spirits and show appreciation. $225
Caregiver Mailing Subscription
Caregivers will receive a specially designed card that corresponds to a monthly theme. These cards will be personalized with words of appreciation and encouragement, acknowledging the extraordinary efforts they put forth in their work. Each card will contain a small gift such as a magnet, bookmark, vinyl sticker, keychain, charms, etc. that will serve as a tangible reminder of the gratitude we have for our caregivers. This mailing is offered to those that have a subscription for an additional $3 per caregiver/month. You can do a mailing every month or choose specific months.
First 90 day touchpoints with new hires!
Caregivers will receive 7 touchpoints from Power of Connection in their first 90 days! Each touchpoint is $5 per caregiver and they will receive the following:
Following Orientation - Welcome Card and gift
Following 1st week - We are so happy to have you card and gift
30 day - Themed card and gift (optional survey is also included here)
45 day - Themed card and gift
60 day - Themed card and gift (optional survey is also included here)
75 day - Themed card and gift
90 day - Themed card and gift (optional survey is also included here)
That is $35 per caregiver over 3 months!
Ala Carte Menu:
Newsletter created and emailed for you - $40
Recruiting & Retention Deep Dive - $500/month
We will deep dive and evaluate current processes and identify areas of opportunity from job posting to onboarding and retention. Once we have gone through this process we will work to develop an action plan that includes KPI Goals and accountabilities.
Custom Surveys with detailed report of findings - $60
Thanks for these kind messages. I'm humbled and grateful for God's favor with our clients on my care. For so many reasons, this is more of a calling that allows me to pay my bills. I appreciate the opportunity Home Instead gives me to serve our hurting seniors and their families.
Thanks and God bless you all. - Penny - Caregiver
“Thank you so much for the sweet magnet! I love seeing it on my fridge each day!”
- Darlene - Caregiver
“I was tickled to receive my card and magnet in the mail. I appreciate the token of appreciation.”
- Lisa - Caregiver
"Thank you to the staff which is marvelous!"
- Valerie - Caregiver
I wanted to reach out and let you know that I have had a couple Care Pros thank me personally for the card this moth with the seeds. It was a big hit!!
Corrie - Franchise Owner
"I cannot tell you how much the caregivers love everything you are sending! Also that simple text message I sent this morning, I have had so much interaction with them.” - Andrea - General Manager
At the end of the third and beginning of the fourth quarters, we were beginning to lose steam in our hiring. We brought Sara on in November, and the following month we doubled our number of hires. Our weekly training classes have changed from 2-3 new CarePros, to now 4-5 on a regular basis, with the last two back-to-back weeks with 5 new CarePros trained and working! Due to her coaching, we’ve also added new touchpoints to recently hired CarePros to help curb a slightly elevated attrition in that specific segment of relatively new hires. Her monthly suggested social media posts, and texts to CarePros give our staff very effective tools to better recruit, and retain quality CarePros.
Rich Berube - Franchise Owner
"I have had the great privilege of knowing Sara for several years personally and professionally. I own a Home Instead franchise and she was our Business Performance coach for several years. Sara is a wonderful person and leader. She communicates very well with owners, key players and caregivers! She is innovative and follows up on her ideas. She is welcoming, friendly, attentive, supportive and I highly recommend her for any position she seeks. She is an asset to all."
Jessie Schewe - Franchise Owner
"I had the pleasure of working closely with Sara over the last six-years as our Business Performance Advisor. Sara consistently demonstrated exceptional skills and qualities that made a significant impact on our franchise. She possesses an outstanding ability to communication with people from Owners to Key Players to the Caregivers in the field. This allowed her to effectively convey new and sometimes complex information to various team members at all levels of our organization. Sara truly has a natural talent for building rapport and establishing strong relationships with her honesty, empathetic nature, and overall preparedness. "Further, she also possesses a keen analytical mindset, enabling her to assess market trends, identify potential issues, and communicate those efficiently to franchisees. That gave us a high level of comfort knowing she always had our back. Finally, Sara was exceptionally adept at coordinating and facilitating projects consisting of multiple franchise owners in both State meetings and Peer group sessions. This must have been very tricky, as working with multiple independent-minded entrepreneurs must have been a chore! Sara pulled it off wonderfully numerous times." "Her contributions to our franchise were invaluable."
Chris Lonon - Franchise Owner
"I have had the privilege of working with Sara over the last 7 years and can unconditionally recommend her. Sara possesses an uncommonly high level of emotional intelligence which which gives her an incredible level of insight into the operations of any workplace. Her direction over the years allowed me to focus on the most productive activities as a business owner and unlocked phenomenal growth for our organization. Sara's natural talents coupled with her easy-going demeanor allows her to plug in to any team at a floor level to see behind the scenes and identify the root of whatever problem they may be facing. She was a tremendous asset to my businesses. " Stephen Lair - Franchise Owner
- According to the Home Care Pulse 2023 Benchmark report, lack of recognition is the number one employee complaint in the home care industry. With turnover rates at an all time high, it is crucial that we find ways to connect with our Caregivers!
- According to Home Care Pulse, the benchmark for turnover cost per Caregiver is $2,600.
- Home Care Pulse recently shared 5 proven methods to reduce new hire turnover: Create a plan, enhance onboarding & training, collect feedback from new hires, give recognition and create a culture of love.
- Acknowledging their efforts significantly contributes to their overall sense of value.
- Research shows that feeling a sense of belonging leads to a significant increase of 56% in job satisfaction.
- When caregivers are uplifted and appreciated, it can have a positive influence on the quality of care they provide to their clients.
- Caregiving can be an extremely isolating profession, and it is crucial that we establish a team environment for caregivers where they receive recognition for their exceptional work.
- A graduate of the University of Nebraska - Lincoln with a Bachelors of Science in Human Resources and Family Services.
- Sara has over 12 years of experience as a Small Business Owner prior to joining the home care industry.
- In 2011 she was the regional manager of a multi-million dollar precious metal business. Sara was responsible for recruiting, conducting interviews with potential consultants, handling background checks and new hire paperwork. As a result of her work she expanded the company from 41 consultants in two states to over 80 consultants in 12 states. She also was in charge of new hire orientation and training on the company’s brand, philosophy and concepts.
- In 2016 she joined Home Instead Inc. that served over 1000 franchise locations globally as a Business Performance Coach.
- As a Business Performance Coach Sara collaborated with franchise owners to assess their businesses and identify areas for improvement, implementing strategies to optimize revenue generation and overall profitability.
- Later on she became a Network Program Partner. In this role Sara supported workflow processes, program development, and project management for the franchisees and the franchisor.
- Sara is the creator of The-Power-of-Connection where the focus is helping franchise owners with support, goal setting, accountability and content to assist in enhancing caregiver recruiting and retention efforts.